Meet the Cars of Kentucky Team

Our team is small but highly capable and dedicated to providing a unique and personable experience in Richmond, KY!

Gordon Rice - Owner / Operator

Gordon originally started the business and later his son, Mike joined. He knows all the ins and outs of the car business. For 40+ years, he’s been personally shopping for cars for our customers! Gordon has a commitment to ensuring our customers have great vehicles to choose from. When he’s not working, you’ll find Gordon enjoying NASCAR games and local sporting events.He’s a huge Chevy fan as well! He also has the sweetest dog named Ruby! You can find her around the office from to time!

Mike Rice - Owner / Operator

Mike is Gordon’s son and he handles the day to day operations of the business. He’s usually always on the road buying vehicles for our customers. Mike has been in the car business over 34 years and he’s pretty much the go-to man for everything Cars of Kentucky! Just like his Father, he has an unwavering commitment to our customers and finding the right vehicle for everyone. Mike is happily married with two beautiful girls! In his free time you’ll find him at EKU or UK sporting events or trying to soak up some sun when he’s not working.

Shonda Boyer - Office & Title Manager

Shonda has been with Cars of Kentucky since September of 2002. Not only does she keep our office running smoothly  but she’s also our title manager. She works tirelessly to ensure paperwork is filed correctly and customers recieve vital documents in a timely manner. In Shonda’s free time (what little she has!) she enjoys weekend trips with her twin daughters and husband. She loves to golf, shop and spending time with her friends and family. She’s also the pickest eater we’ve ever met… but we love her anyway!

Brandon Betts - Internet Sales Manager

Brandon joined the Cars of Kentucky team back in the summer of June 2019. As the Internet Sales Manager, he keeps all of our social media, website and various online outlets up to date and always providing customers with a fresh inventory. He also works with customers and handles sales and other matters. Originally Brandon moved to Kentucky from Texas and enjoys spending time with friends, going to hockey games and when he’s got spare time, he enjoys crafting hobbies such as  candles and beard oil (among other things.) We’re happy to have Brandon as part of the Cars of Kentucky family. He cannot wait to help you!

Tim Roberts - Automotive Sales Specialist

Tim is a 30 year Madison County resident with 30+ years in Sales and Management experience and 20 years experience at Luxury Auto Sales. Tim practices a low key sales style to help customers find the right vehicle at a great price. Tim’s committed to customer service and it shows with each interaction with our great customers! In his spare time, he enjoys cooking, being outdoors and spending time with his pets.

Mario Sanchez - Lot Manager

Mario keeps our lot running smoothly! He’s been with us for over 10 years! He’s always making sure our vehicles meet our company standards and are ready for our customers. From keeping the lot organized to final vehicle checks for buyers before they drive off the lot; he keeps things running like a Swiss watch! Mario, a Father of five recently married his lovely wife Anna and they have 3 beautiful girls together. When he’s not on the lot, you’ll find him spending time with his family or volunterring at his local chruch. Besides cars, Mario loves food and can help you find the best meal anywhere in Kentucky! We’re honored to have Mario as a part of our family and his dedication to our customers.

Jim Fitzpatrick - Automotive Sales Specialist

Jim has been doing sales at Cars of Kentucky since 2007. In fact, most people know Jim as simply: “Porter.” He worked for Toyota South for 18 years before joining our team. He takes pride in his great customer service and likes to help customers in any way he can! In Jim’s free time he enjoys motorcycles, boating, and golf! Sadly, Jim retired from Cars of Kentucky back in July of 2019. BUT he missed us all so much he’s now returned to a part-time schedule three days a week to help the customers he loves.